Senior Paid Media Executive

The Ivy Collection is a group of 63 restaurants across the UK and Ireland, including Ivy Brasseries, Ivy Asia, Harry’s Restaurants, Brasserie of Light and the original Ivy West Street (established in 1917).

Our iconic restaurants are celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.

We have an excellent opportunity for a Senior Paid Media Executive to join the team as the Ivy brand continues to grow and expand.

Benefits & rewards:

• Competitive Salary: Benchmarked to industry
• Enjoy the Ivy Magic as a Guest: Enjoy an employee dining discount across The Ivy Collection, so you can experience the restaurants you help bring to life.
• Your Birthday Celebrated: Enjoy a guaranteed day off on your birthday, giving you the time to relax, celebrate, and enjoy the occasion your way.
• Career Milestones Recognition: We commemorate each work anniversary with a dining voucher, our way of recognising the contribution you make to the team over time
• Long Service Holiday Reward: With our long service holiday reward, you receive additional holiday allowance with length of service, rewarding loyalty and dedication as your career with us grows.
• Get Paid, Your Way: Through the app, you can make use of practical tools and guidance to help you earn, learn, save, spend and borrow with greater confidence.
• Always-On Wellbeing & Safety Support: Support should always be there when it matters most. That is why we offer 24/7 confidential wellbeing and safety support, whenever you need guidance, reassurance or practical help.
• Retail & Lifestyle Discounts: Access discounts on hundreds of retailers, plus health, entertainment, travel and more

Keys Responsibilities:

• Build, launch and optimise campaigns across Google Ads, Microsoft Ads, Meta, TikTok and other paid channels.
• Monitor campaign performance daily and optimise to maximise bookings and ROAS.
• Manage campaign budgets and support restaurant-level and national campaigns.
• Analyse CTR, CPC, CPA, ROAS and booking performance.
• Run A/B tests across copy, creatives, audiences and landing pages.
• Produce weekly and monthly performance reports and dashboards.
• Build and manage audiences with CRM and ensure tracking is accurate.
• Work with the Content team to brief creative assets and recommend improvements.
• Stay up to date with platform changes and test new advertising opportunities.

Skills & Experiences

• 2–4 years' experience managing paid media campaigns.
• Experience with Google Ads and Meta Ads Manager.
• Strong understanding of paid search and paid social.
• Experience using Google Analytics 4 and Data Studio
• Strong analytical and Excel/Google Sheets skills.
• Excellent organisation and attention to details
• Ability to manage multiple campaigns simultaneously.
• Passion for digital marketing and continuous improvement.

Location: 5 days a week office-based in Fitzrovia with occasional restaurant visits

About us: Our shared CARING values help create an environment where we are happy, and engaged and we care for ourselves, our colleagues, our guests, and we celebrate our individualities and differences.